Job Opportunity at BrighterMonday, Retails Marketing Manager

Retails Marketing Manager

 Location
Other Dar es Salaam District Dar Es Salaam
Description
Job Summary

We are looking for an experienced Retails Marketing Manager for our Tanzanian company

Retail Marketing Duties

• Retail marketing is a very general career field, but there are many rules that apply in all retail operations. Marketing can include a store’s particular approach to marketing strategies, including display methods and point of sale standards. Keeping a store within store standards is one of the most important things that associates can do, as the store’s appearance is a critical marketing device. Stores regularly change floor plans purposely for marketing and sales reasons.
• The goal of the focus on effective retail marketing is to enhance store growth and increase sales, but a store’s forecast can force retail marketers to adjust according to trends or unforeseen circumstances. Effective retail marketers should have the ability to shift marketing strategies in certain situations.

Marketing responsibility

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Be in charge of marketing budget and allocate/invest funds wisely
• Measure and report performance of marketing campaigns, gain insight and assess against goals

Requirements

• BS/MS degree in marketing or a related field
• A minimum of 10 years of experience in related field 5 years of managerial experience
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Leadership skills
• Should be involve in financial products, sales and distribution

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